Brian Brett | Brand Manager

Brian Brett is a creative marketer based in the Toronto area. Capabilities include web design, search engine optimization, brochures, business cards, flyers, folders, advertising, social media development, logo design, and brand management. Brian is available to work in Brampton, Mississauga, Caledon, Milton, Toronto, Woodbridge, Vaughan, Guelph, Aurora, Scarborough, East York, Thornhill, Concord, Kitchener, Waterloo, Cambridge, and Oakville.
IF YOU DO WHAT YOU ALWAYS DID,
YOU WILL GET WHAT YOU ALWAYS GOT.
— Albert Einstein

PimpMyLift.ca
Having made the bold decision to carry its own brand of forklift, Oakville-based MasterLift the company needed a way to quickly generate awareness of its new product line. Brian proposed an interactive website to accompany a "Pimp My Lift" awareness campaign, targeting forklift operators in Ontario.

Media coverage of the campaign and website gave the company awareness beyond expectations; it became the focus of industry attention around the world. The site quickly developed following among forklift operators in the Toronto area and as far away as United Arab Emirates and Australia.

Krcmar.ca
Toronto's premier surveying company wanted to evolve their all-Flash website into one that was more friendly to all mobile devices. The switch was also used as an opportunity to insert more project-related imagery into the site. This included some stunning architectural images of the Trump Tower in Toronto, which had been notably absent from the site.

MadisonChemical.com
The world leader in infrastructural coatings wanted a website that reflected its position in the industry. The site was completely reorganized; the number of main menu items was reduced from a bloated 23 to a trim five, giving site visitors are more focused navigational experience. The site's visual design was overhauled with dramatic results. Search engine optimization boosted traffic by 300% in the first few months after the launch.

MasterLift.com
MasterLift's website was reorganized to make it easier to navigate. The number of main menu items was reduced by half. A search engine optimization increased search engine visibility dramatically; sales from the website leapt from a mere 2% to a whopping 93%.

TwistedPit.com
Website design concepts for Kamarianakis Estates' Twisted Pit website. The site design embodies the fresh and unique flavours of the product, a high-end organic olive oil.

HRTech.com
HR Technologies wanted to revamp their brand image, and the hrtech.com website was a big part of that. The new site incorporates vivid imagery and interactive elements.

GemThane.com
GemThane.com was overhauled in 2010 in order to make it easier to navigate, and more engaging. Video and other visual content was added, upgrading the site significantly.

GemThaneSiding.com
When GemThane moved into the consumer market in 2006 with a line of polymer-coated wood siding boards, the website developed to support the new product missed the mark in many critical areas. Brian transformed the site, redesigning and reorganizing it to appeal to the audience. Now easier to navigate and far more visually appealing, the site is also dramatically more visible in search engines. Visits for certain key words and phrases increased as much as 1100%, opening the window to a sizable chunk of previously inaccessible leads.

Dex-N-Dox.com
Building on the success of its prefinished wood siding product, GemThane launched Dex-N-Dox in 2010. The most enduring and visually pleasing wood deck board on the market got a website to match.
A LOGO DOESN'T SELL; IT IDENTIFIES...
WHAT IT MEANS IS MORE IMPORTANT THAN WHAT IT LOOKS LIKE.
— Paul Rand
GOOD DESIGN KEEPS THE USER HAPPY, THE MANUFACTURER IN THE BLACK,
AND THE AESTHETE UNOFFENDED.
— Raymond Loewy
THERE AIN'T NO RULES AROUND HERE.
WE'RE TRYING TO ACCOMPLISH SOMETHING.
— Thomas Edison
HOWEVER BEAUTIFUL THE STRATEGY,
YOU SHOULD OCCASIONALLY LOOK AT THE RESULTS.
— Winston Churchill

300% INCREASE IN WEBSITE TRAFFIC

GemThane Siding
A main component of the overhaul of the GemThaneSiding.com website was Search Engine Optimization. The result was a 300% increase in traffic to the site, thanks in no small part to a dramatic increase in visibility for certain key words. Visits to the site via the "Wood Siding" key phrase, for instance, soared by 1050%; these visitors had previously not been finding GemThane Siding online.

The site now appears on the first page of Google search results for several desirable key words.

40% EMAIL OPEN RATE

E-marketing
Email marketing can be a valuable part of a company's communication strategy. It can be a challenge to consistently deliver meaningful content in a timely manner, with the ever present threat of the recipients' delete buttons.

That's why it's quite rewarding to have been named a Constant Contact All Star for 2010. The award recognizes great online marketing practices and effective use of the Constant Contact's email delivery system. An average open rate of 40% – above average for the industries served – indicates a meaningful connection with the audience.

93% CONTRIBUTION TO SALES

MasterLift.com
Apart from serving as a means for existing customers to get in touch, MasterLift's website wasn't contributing much to the company's bottom line. A search engine optimization changed all that. Originally resposible for a mere 3% of company sales from new business, the transformed website came to deliver a whopping 93% of new business.

End.